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SaaS Email Marketing Toolkit

30+ Email Templates to Help You With Cold Emails, Lead Nurturing, Onboarding, Engagement, and Winback for Your SaaS

The SaaS Email Marketing Toolkit is for:

  • founders
  • product marketers
  • customer success managers

Or any wearer-of-many-hats that's been tasked with writing emails for your SaaS company.

Inside you'll find 30+ email templates for you to use to acquire, convert, retain, and win back users.

This isn't just a random collection of interesting email ideas, either. These are full sequences, from beginning to end.

For each of the five email sequences, you'll get:

  • Do's and don'ts to get you up to speed on how to rock your SaaS email marketing
  • A schedule of what days to send which emails
  • Pointers for subject lines & email copy
  • Ideas for what to talk about in each email
  • Prompts to help you get started thinking and writing


Not ready for the SaaS Email Marketing Toolkit yet? Check out theGet Your SaaS On Board blog for more free content.


Course Curriculum


  Introduction
Available in days
days after you enroll
  Cold Email
Available in days
days after you enroll
  Lead Nurturing - Turn Lookers into Triers
Available in days
days after you enroll
  Onboarding - Turn Triers Into Buyers
Available in days
days after you enroll
  Engagement + Retention - Turn Buyers Into Promoters
Available in days
days after you enroll
  Winback - Bring Back the Goodbyers
Available in days
days after you enroll

Your Instructor


Steph Knapp
Steph Knapp

Hi! I'm Steph Knapp, and I live in Nashville, Tennessee with my boyfriends and two cats. On any given day you'll find me strategizing and writing emails, helping entrepreneurs sort through their ideas, volunteering at the animal shelter, or eating pizza.

I live to connect people and ideas.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!